before the July increase in excise on spirits volume of production increased dramatically. As expected vodochniki, people will not drink less in crisis sorokagradusnoy, they will just buy a cheap vodka
For six months I do not see a sale of cheap vodka. Moreover, that vodka, which used to cost 12 hryvnia, now costs about 14-15 hryvnia per bottle - shares his observations of Technical Staff one of the banks, which, except little white does not recognize any other spirits.
cheap vodka in retail really left. Director of the Association Ukrvodka Ivan Zholner explains: November 30, 2008 the Cabinet set minimum retail price of vodka in the hryvnia rate of 14 per pollitrovuyu bottle. Then the adoption of minimum prices in the forty very happy producers of branded vodka - the main initiators of the appearance of the document. They unanimously declared that this would reduce the proportion of illegal goods on the market, as consumers simply give up the road left of vodka.
boom before the new excise tax
In July last year, predicting market trends, we expect that a stable economic situation will lead to the further development of the industry. But a year later, unfortunately, point to the market both in kind and in monetary terms, - recognizes the marketing Director vodka company Olympus Elena Annenko. According to her hypothesis, because of the economic crisis, the rapid reduction of the solvency of the population, as well as growth in excise tax capacity of the market vodka in the current year will fall by 20% and will be converted to pollitrovki about 600 million bottles. In monetary terms, according Annenko, it falls 15% compared with 2008-m. According to the players, last year the volume of domestic vodka market amounted to about 13 billion hryvnia.
Marketing Director of the Soyuz-Victan Basil Profir, supporting a colleague, also spoke about market failures in monetary terms. His forecasts are more pessimistic. Before, consumers are actively buying a bottle of vodka and a 25 hryvnia, and this segment is rapidly growing. And now people are buying the cheaper product - for 15-17 hryvnia. Therefore, in general, the fall in monetary terms may amount to 25-30 percent, -- Notes Profir.
Nevertheless, judging from the data distillery Khortytsya, still with the volumes from vodochnikov was all right. Commercial Director of enterprise Alexei Tikhonov says: consumption of vodka in Ukraine last year totaled 45.3 million returned, or more than 900 million half-liter bottles (up to 2007-th - 10%). This year, the production and consumption of vodka in Ukraine, and in the world, in general, not decreased, and vice versa - have grown, - he assures. The same tendency was noticed and in the company Soyuz-Victan. In June 2009 compared with June 2008-the first production grew by 66 percent, - said Profir.
However, such a significant increase in production vodochniki explain the fever before the sharp increase in excise duty: 1 July the rate of excise duty has jumped from 21.50 to 34 hryvnia per liter, 100-percent ethanol. So manufacturers have tried to fill the maximum storage products, stuck excise stamps purchased at the old rates.
Fifty kopecks for degrees
Judging by the complaints vodochnikov, namely excise duty - their main enemy. Minimum pricing is based on the excise tax of $ 21.50 hryvnia per liter hundred percent alcohol. Naturally, the minimum wholesale selling price of products will increase in proportion to the tax burden, that is, at least three hryvnia for each bottle, - emphasizes Ivan Zholner. The company Nemiroff claim that even in the lower price segment of a bottle of vodka of 0,5 l capacity increases of three to four hryvnia. Soyuz-Victan predicts growth in the final price by 35% - at least up to 20 hryvnia.
According Profira every manufacturer will try to delay the increase in price or will increase it gradually. Soon, however, wishing to adopt a half-liter on the chest would have to leave each time with a single green banknotes with the portrait of Ivan Franko. According poltinnichku for every degree - joking vodochniki.
According to experts, the increased excise tax will not only increase the cost sorokagradusnoy in retail, but also adversely affect the production activities of the industry. Today, six large companies are shaping more than 60 per cent of the vodka market, and about 40 percent accounted for by other companies licensed to produce. Raising the excise tax in the first place hit by small and medium manufacturers, - says Ivan Zholner. The latter less opportunity to save on the scale. Many companies will stop at two or three months, andmost medium and small producers will go bankrupt or leave the shadows - predicts Basil Profir.
worth noting that reducing the production of an impending vodochniki pipe every time when MPs vote for raising the excise tax. For example, in January 2008, excise tax increased from 19 to 21,5 UAH, but this did not prevent the build up production of vodka in the past year by about 14%.
Left march
sharp increase in excise duties without a corresponding increase in the minimum prices for alcohol means, according to Ukrainian vodochnikov, the increase in illegal production. Alexei Tikhonov said: the proportion of the shadow of alcohol sold in Ukraine today is about 20%. Experts Association Ukrvodka forecast that the consumption of illegal vodka can grow up to 40-60 per cent. Risen steeply price gap between legally and illegally produced products makes the production of the latter a very profitable business, - said the Ukrainian vodka company Nemiroff. Click to continue »