In the II quarter of 2009, almost all mobile operators managed to increase average revenue per subscriber, the newspaper Delo.

in April-June, the company Kyivstar, Ukrayinsky мобіÐ»ÑŒÐ½Ð¸Ð¹ star yazok (TM MTS-Ukraine) and Ukrainian Radio Systems (TM Beeline) increased average revenue per user (figure ARPU) in comparison with the results of I quarter. Indicator ARPU remained at the same level only at the company Astelit (TM life:)).

It notes that the leader in revenue per subscriber was Kyivstar. In the II quarter of 2009 this figure rose operator from 39 to 42 UAH. In second place was Ukrainian Radio Systems. ARPU Beeline grew by 15% in April-June in comparison with I quarter and amounted to 39,7 UAH.

third place at the MTS-Ukraine: ARPU operator rose from 33,6 to 35,8 UAH quarter to quarter, however slightly decreased compared with the II quarter of 2008. Then the rate at MTS-Ukraine has been at the level 36,52 grn. The fact that the rate of ARPU for Beeline higher than that of MTS-Ukraine, due to the fact that the reporting Ukrainian radio accounted for corporate subscribers of Golden Telecom.

newspaper wrote that the least among the leaders of the market by an average of one subscriber earned Astelit. Its ARPU in II quarter amounted to 26.8 UAH. This means that the operator worked at the same level as in January-March.

In general, analysts note that the majority of operators managed to increase ARPU through increased use hidden appreciation. Used by operators and some other business solutions. For example, the output of goods vouchers with small denominations.

The main factor causing the increase in ARPU of operators - the weakness of I quarter, as well as the seasonality of revenue for mobile operators, which is associated with the start of leave. III quarter of ARPU to be higher than II, - predicts director of analytical department of the investment group Socrates Konstantin Stepanov.

Recall, July 9 The National Commission for Communications Regulation (NCCR) has decided to prohibit telecom operators to set tariffs for mobile services in the amount of 0,00 UAH. for the tariff per unit service (temporary or quantitative), excluding the cost of these services and profit.

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