Projected changes in the national currency rate, its balance against the U.S. dollar will help stabilize the price situation on the Ukrainian market of petroleum products, say experts polled by Interfax-Ukraine .

In the first place, stabilizing the national currency. Do not chaotic swing up and down, namely stabilization, In this case, the situation can predict and influence them, - said the commercial director of network stations KLO Vyacheslav Steshenko.

same opinion Marketing Director of LLC Parallel-M Ltd (Donetsk) Elena Hilienko. A Head of Marketing Eastern resources (Lugansk) Anton Shostak said that political stability will help to reduce the dollar and thus stabilize the market.

In addition, VA Steshenko added that another important factor in calming of internal nefterynka a balanced presentation of information media on the status of various spheres of the economy without exaggeration, focusing on inflation and other negative expectations.
This

director of consulting group A-95 Sergey Kujun believes that the situation in the country can stabilize nefterynke balanced and reasonable position of the concerned ministries and departments.

fuel issue remains the main subject of speculation for the various officials and opposition figures. The first attempt to show his boss a lot of work, the latter acting on the principle, the worse the better, unnecessarily inflaming the situation , - he said.

Anticipating the average price sold mainly in Ukraine marks gasoline A-95 for the second decade of September, a representative of the Eastern resources, believes that it will be within 7,4-7,5 grn /liter and the reason is, in his opinion, will strengthen the national currency.

According to E. Hilienko, the price of A-95 can drop by 20 kopecks. per liter, and DT - by 10 kopecks. The recent decline in international quotations of oil and oil products, as well as a sizeable drop in the U.S. dollar, which occurred on September 8, gives the potential to reduce and Ukrainian fuel retail, - she said.

At the same time, she added that such developments are only possible in the absence of speculative activities in the wholesale market.

According to S. Kuyun, the recent decline in oil prices and petroleum products in late August and early September on the world market reduces the prices in Ukraine. He also stressed the importance of keeping the hryvnia exchange rate against the dollar. In this case, reduce the price of gasoline is already in mid-September may reach 10-15 kopecks per liter, - said the expert.

This expert believes that diesel fuel in Ukraine cheaper now will not. Diesel fuel is unlikely to become cheaper, as the retail markup on it is minimal - at 30-40% below last year's values, - said S. Kuyun.

Without exception, the filling of business representatives noted the negative impact on their networks because of the rise in prices for light petroleum products.

We were forced to reduce construction, less attention was given allotment of land, virtually reviewing staff salaries upwards, - said A. Shostak.

experts added that high fuel prices have hampered the growth ofsales. Compared with the same period last year, volumes of sales declined by an average of 16-21%, - said, in particular, V. Steshenko.

According to S. Kuyun, on Ukraine in August sales of gasoline were generally less than last year's level by 22%, diesel fuel - by 7,3%.

Shostak added that consumption had fallen not only fuel, but oil and lubricants.

In marketing, our efforts are now focused on further promotion of loyal customers. And the exercise of logistics, we are more careful approach to defining the scope and frequency of purchases, as well as're continuously looking for alternative suppliers, - said E. Hilienko on some measures, which takes Parallel-M Ltd in such a market situation.

At the moment the company is taking steps to reduce costs - the optimization of the management structure, staffing levels and reduce investment in network development, - said the actions CLAUD V. Steshenko.

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