Ukrainians moving to laptops. According to research GfK Ukraine, a segment laptops suffered from the crisis is not so much as the sale of desktop computers. Experts attribute the emergence of a low-cost notebooks, and exit to the netbook market. As a result, by the end of the first portable computers will exceed the sales steady, analysts predict.
Ukrainian IT-market continues to fall, but not all the segments affected by the crisis in equal degree, a report released yesterday shows research company GfK Ukraine. The largest drop in II quarter compared to the same period last year recorded in the segment of desktop computers (desktops) - their sales were down 66.1% to 230.9 million UAH. Notebook shipments fell 40.5% to 490.1 million UAH, that is the best result in the sector of IT-products and office equipment.
According to the expert GfK Ukraine Valentina Pechonchik, such a substantial drop in sales of desktop computers is explained by the increased demand for laptops. On the Ukrainian market of laptop models have appeared at an affordable price, which almost did not yield a stationary computers, - says the analyst. In addition, since last year in Ukraine began selling netbooks - small-sized laptops, the average cost of which is 2500 UAH. According to GfK Ukraine, in April-June, the demand for these devices in comparison with I quarter has grown by 27% in volume terms and by 25% - financially. All major laptop manufacturers already have such models in its portfolio, and recently its entrance to the netbook market said the largest mobile phone manufacturer Nokia.
Renewal of the notebook market, and analysts noted the research firm IDC, calling the I half of one of the most unfortunate period of Ukrainian computer market. According to IDC, in II quarter of Ukraine was put about 89 thousand laptops - a 67% lower than a year ago, but 175% more than in I quarter of this year. Most of the shipments came in June, and consisted of low-cost models.
projected Unitrade Group (manages networks for selling electronics and City.com Unitrade), by the end of the share of desktops in total sales of computers decreased to 40-43% (in 2008 - 54% in 2007 - 70% ). A Notebook sales for the year for the first time surpass sales of stationary PCs in kind, stress analysts the company. Valentine Pechonchik of GfK Ukraine notes that the monthly sales of notebooks surpassed desktop computers for the first time in September 2008 (51.2%), but last year the share of notebooks was 43,8%.
But in the I half year share ratio changed in the opposite direction - 56,4% y 44,6% against the notebook from stationary PCs. Since last year, ahead of the market segment of laptops and desktops in financial terms. According to GfK Ukraine, the share of notebooks in cash in 2008 amounted to 55,4%, and in the I half of 2009 - already 66,2%.
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