Financial crisis leads not simply to reduce the purchasing activity of the population, but also to the economy to meet basic human needs - food and clothing. According to a poll conducted by Yuri Levada Analytical Center, Moscow had become worse to eat and dress.

In addition, the Russians have become more rational approach to the issue of acquisition of food and switch to cheaper brands, there is another sociological study conducted by Romir. A typical example of this trend is the market situation pasta. It noted the backlog of growth of expenditures from price increases, which is the first indication of mass shift of consumers to cheaper brands. This clearly confirms the analysis of changes in the consumption of products of different brands. From September 2007 to February 2009 average price of 1 kg of pasta, you get families in the cities of Russia with a population of 500 thousand people or more, grew by 48% and reached 51 rubles 60 kopecks. However, the average cost of pasta one household per month increased by only 35%. In doing so, nor the average amount of purchases per month (1,2-1,4 kg depending on the season), or its frequency (about 1,5-1,6 times a month) over the same period have not changed.

Another trend - the return of Russians to the table of products such as kefir, mayonnaise, cottage cheese, say sociologists Romir. In addition, drinking yoghurt, beer, juice and coffee, which in the post-Soviet period virtually replaced traditional food, during the crisis period using the lower demand among Russians. For example, for drinking yoghurt reduction, compared with the autumn period, amounted to 15-20% of households for beer - 9-12% for the juice - 15-16% for coffee - 2-4%.

Curiously, the number of households buying brandy and cognac, remained stable, while the average monthly volume of purchases to 1 household in January of this year fell to about 0.5 liters instead of last year's 0.75 liters. So this, even the Soviet tradition, remains unchanged, but the savings comes from reducing the volume of consumption - one of the main ways of reducing the cost of food in times of crisis, and believe in Romir.

In the third study, the company has made regular MAR Consult measure attitudes of Muscovites to the impact of financial crisis. The result has been obtained comparative data on the dynamics of the indicator. The first phase of the study was conducted 1 February 2009, the second measure was held on 1 May 2009. Data collection was carried out by the survey among the inhabitants of Moscow at the age of 25 to 55 years. The survey involved 450 respondents.

A quarter of Muscovites (25%) feel strongly influenced by the crisis, this figure has changed little over three months (24%). In contrast, the strong increase in the number of Moscow, where the crisis has some impact from 38% in February to 64% in May 2009. This significantly reduced the number of people on which the crisis was not affected from 31% to 5%.

The strong decline of those whom the crisis has no effect, consistent with the data of official statistics. The index of consumer confidence, calculated Rosstat aggregate reflects consumer expectations fell in the I quarter of 2009, prior to (-35%). In comparison with IV quarter 2008. index fell by 15 percentage points, with the I quarter of 2008. - By 35 percentage points. A similar level of the index was observed in the IV quarter of 1999 (-35 %).

Do you think that is being done in countries are now at large in the right direction, or you think that countries moving mislead?

Source: Levada-Center

Deteriorating living conditions and opportunities to meet the basic needs of naturally affects the level of political optimism. As Aristotle said, man - a political animal.

Top events affecting Russian market

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

 

 

  

 

 

 

 

 

  

 

 

 

  

 

NOTE:

1. most powerful influence on the market have an event with A-rated events with top D on our scale, have little influence.

    

2. Sections Macroeconomics and commodity markets in column 2 in the brackets can be specified rating the previous day.

    

3. Arrow down in the column 3 points to the likely negative impact on the market, the arrow up - the positive /neutral.

    

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